Entrepreneurs such as Chrissie Lightfoot, co-founder of Robot Lawyer Lisa, are in little doubt about why a female personality is the way to go. Her software — short for Legal Intelligence Support Assistance — is designed to automatically produce legally binding documents without the intervention of a human professional. The name is also a tribute to Apple co-founder Steve Jobs, who once named a computer Lisa, after his own daughter. “People do feel more comfortable dealing with females than males in tricky matters,” she says.
Originally published in the Financial Times on Monday 17th April 2017. Click here to read more (subscription).